Dia Davis
Financial Technology & Product Leader
Phone:
310-855-2158
Email:
LinkedIn:
Download my resume here:
A Bit About Me
Over the last 10 years I've supported various financial technology companies internationally including NCR, First Data, InComm, and Global Payments Integrated. My background includes Gift Card Processing, Loyalty and Rewards Programs, E-commerce Production, CRM & Customer Service. Additionally, I've worked with various brands within Beauty and Cosmetics, Food and Beverages, and Digital Products such as Apple Pay, PayPal, Venmo, other shopping carts. I'm equipped extensive experience building product roadmap and content strategies to commercialize B2B and B2C product portfolios.
Work Experience
Global Payments Integrated
Atlanta, GA (Remote)
2021 - 2025
InComm
Atlanta, GA (Remote)
2019 - 2021
The Home Depot
Atlanta, GA (Remote)
2025 - Present
NCR
Atlanta, GA
2018 - 2019
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​Driving innovation in retail media by integrating FinTech partnerships into The Home Depot customer journey, merging financial convenience with media monetization to enhance ROI over $20M+ through BNPL with PayPal, Affirm, Afterpay.
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Leading strategic development of financial services and non-endemic partnerships within The Home Depot’s retail media network, Orange Apron Media, driving measurable media revenue growth and partnership expansion.
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Built and implemented foundational performance frameworks for financial services partnerships, tracking KPIs including media ROI, engagement rate, and conversion lift across omn-ichannel campaigns.
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Collaborated with cross-functional teams (Product, Analytics, Marketing, and Legal) to define success metrics and optimize campaign outcomes, achieving 20% improvement in media efficiency.
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​Developed, communicated, and owned product roadmaps in order to prioritize initiatives for partner and merchant portals while outlining key milestones/metrics.
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Developed comprehensive business cases to illustrate complex data in Playbooks, Product Requirements Documents, In-Scope documents and presenting them to key stakeholders.
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Coordinated product kick-offs meetings, organizing daily stand ups, and presenting product updates during business reviews.
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Led and overseeing the facilitation of product concepts and requirement workshops to identify the MVP or MVF (minimum viable product or feature).
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understand API integration and outlining core functionalities to achieve parity across multiple portfolios.
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Approved marketing collateral documentation for networks such as Visa, Mastercard, and American Express to properly evaluate risks.
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Ensured that project parameters meet federal rules and regulations for bank partners, internal platforms, and networks (VISA, MasterCard, AMEX, and Discover).
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Worked with Data Scientists and Sr. Account Managers collecting sales data and tracking industry trends to present quarterly performance review of P&L to high level stakeholders.
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Responsible for setting the perimeters for product configurations, Product Requirements Document, by gathering reporting information from our sales team through Salesforce, Service Now (SNOW), and JIRA.
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Acted as the focal point between sales, project team, supply chain management and order processing team to maintain proactive communications and update status of ongoing deliverables and initiatives.
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Forecast customer(s) level revenue, key performance indicators, pricing, and cost to determine project profitability.
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Engaged with sales and project teams on new opportunities and provide input to proposed project, order and fulfilment processes to meet customer requirements within policy/budget.
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Managed daily/weekly/quarterly tracking of all assigned orders and communicated status appropriately to key stakeholders.
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Worked closely with buyers, suppliers and various distribution center teams to proactively identify and resolve potential project risk.
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